Don’t just sell square meters.
The trade fair platform for stronger relationships and documented business value:
“Expogenius is the best in the world at what they do.”
Vidar Onarheim · Organizer, HavExpo & Global Aqua
OUR MOST POWERFUL DRIVER OF HIGH-QUALITY REGISTRATIONS
Invitation Engine80% of registrations at HavExpo 2026 came through invitations, not paid reach, helping make Expogenius Organizer self-financing.
Built with professional European trade fairs.
Running an exhibition center? See the venue partnership
Organizer Action Board
Expogenius Organizer starts with your board’s targets, identifies the most important gaps and strengths, and proposes the actions that matter now - each with an owner.
Reach 15,000 visitors in total
Targets 2–6: Ask us for details.
Ask about all six targets“Expogenius is the best in the world at what they do. No one else can deliver the same combination of data collection, analysis, results and suggestions for improvement. For us as organizers, it is a totally new world: a revolution, nothing less.”
Target 1
Reach 12,000 invitation visitors
Owner
The example action is ready for approval.
Action owner: Exhibitor communication lead.
Exhibitor value
Rebooking is easier to defend when exhibitors can show what happened on the exhibition floor. Strong lead volume alone can still hide unused potential.
Expogenius Lead - Live example from North European partner
Selected exhibitor data contrasts qualified follow-up with scanning used mainly as a digital business card.
Tap an interval to see more.
Strategic lead work
Captures conversation context, qualification and the next action.
Leads with notes
Stand conversations retain context and relevance.
Leads with defined follow-up
The next commercial action is visible and ready to execute.
Illustrative potential: 80% on both measures.
Contact capture only
Captures contact details, but leaves context and follow-up undocumented.
Leads with notes
Most conversations lose their context after the fair.
Leads with defined follow-up
Most leads leave the stand without a documented next step.
Expogenius Lead turns stand conversations into qualified opportunities, agreed follow-up and a clearer basis for the next rebooking conversation.
Clear qualification and follow-up give the rebooking conversation a stronger basis.
Anonymized example based on selected exhibitor data from a professional trade fair.
Visitor value
Expogenius Visitor combines registration context with current business challenges to shape a personal fair journey.
Choose the business challenges that matter most now.
Explore exhibitors and talks matched to your needs, interests and registration.
Book a relevant meeting or add the exhibitor to your stand plan.
Rate relevance, meeting quality and the next action.
My evaluation
Krill Innovations
Shared anonymously
Your evaluation informs the exhibitor and organizer. Your private note stays private.
Reverse lead generation (Self-segmentation)
The visitor’s stated need becomes a relevant meeting signal for the exhibitor. Anonymous evaluation returns learning to the exhibitor and organizer.
Your evaluation is shared anonymously with the exhibitor and organizer. Private notes and documents remain private to you.
Registration
Use Expogenius Registration or connect your current system. Both create the foundation for the workflows your available data supports.
Registration, check-in and badge printing in one connected setup. Choose this path for one coherent solution.
Explore Expogenius RegistrationKeep the registration setup you already use and connect agreed data to Expogenius. Choose this path to preserve your current solution.
Connected through Expogenius Connect Basic or Full.
See integration optionsSome organizers begin at the entrance. Visitors get their badge in less than a minute while the organizer establishes a shared data foundation.
2,880
badges per hour
< 1 min
from arrival to badge
Connected value chain
Each step creates the data and documented value that Expogenius Learning turns into better decisions for the next fair.
Establish clear contact roles for every exhibitor.
Coordinate tasks, deadlines and the information needed for the fair.
Help exhibitors reach the customers and prospects they want to meet.
Connect participation, invitations, meetings and qualified follow-up.
Turn results into approved actions with owners and deadlines.
The available workflow depends on the selected modules and the data shared through Expogenius Registration or Expogenius Connect.
Learning
Expogenius Learning connects board targets, organizer actions and fair outcomes across editions. It shows what worked, where value was lost and what the organizer should do next.
Define the results the board expects from the fair.
Link each target to the work before, during and after the fair.
Bring together registration, exhibitor, visitor and survey signals.
Identify strengths, gaps and repeated patterns.
Turn learning into actions with owners and deadlines.
Illustrative organizer example
Illustrative example, not a forecast.
Evidence
Aquaculture registrations finish 1,250 above target.
Learning task
Identify which exhibitors, invitations and messages drove the result.
Next-fair priority
Repeat the winning approach in the next priority segment.
AI summarizes signals and drafts priorities. The organizer reviews and approves every action.
Observed at HavExpo 2026:
The savings on visitor marketing covered the cost of Expogenius Organizer.
80% of registrations came through owned channels - 65% via exhibitor invitations and 15% via organizer re-invitations.
One exhibitor brought 231 guests from 73 companies to the fair - invited through their own invitation link.
Invited visitors registered a week earlier than others - so exhibitors received reliable audience information in time to prepare for the fair.
They also included 10 percentage points more decision-makers and scored 10 NPS points higher than the fair average.
Source: HavExpo 2026 registration data, post-fair visitor survey and the organizer’s marketing accounts.
Commercial opportunity
Expogenius can strengthen the organizer’s business model and become part of an exhibition center’s offer to external organizers.
For trade fair organizers
Offer or resell exhibitor tools per stand, creating recurring organizer income instead of another platform cost.
See pricing and configurationFor exhibition centers
Use Expogenius across your own fairs and offer the platform to external organizers at your venue.
See the exhibition center model